You may have seen several displays with digital signs on different platforms. You may have found them attractive without knowing too much of the technology and thoughts behind the display. Well, in this guide you will tell a lot about digital signage without complicating them. So here …
So what are digital signage? This is a subsegment of signage. It uses technologies such as LCD, LED and projection to display content that includes digital images, videos, streaming media and information.
Such displays can be found in public places, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings. These displays are a major element of road search, trade shows, marketing and outdoor advertising. The market is expected to grow from $ 15 billion to $ 24 billion by 2020.
Digital signs are used for information and persuasion and they are installed in public places around the world. While traditionally retail and transit systems are increasingly using this, campuses, government agencies and corporations are finding their own ways to benefit from this increasingly affordable technology.
Companies use digital signage to greet visitors, show meeting schedules or inform employees that they are having lunch. It also has a creative application. For example, universities can remind students that registration for classes ends tomorrow, and then they can be directed to an interactive touch screen to find their way around campus.
As the day draws to a close, your facility’s screens can show local weather and traffic so people can plan their journey effectively. What you show using such systems is limited only by what you can imagine and create.
Digital signage has several advantages. Some of them are:
The screens are bright and show movement
You can report the latest news in real time
You can display multiple messages and images on the screen at once
You can change the content on the screen during the day
It’s cheaper than printing for a large audience
Digital signage is better than printing because they are more environmentally friendly
All of this may sound great, but you can know exactly why you need digital signage. You need it because it not only informs and attracts more people through a creative presentation, but also instantly and reliably reaches them. Messages can also be updated or removed in real time. It is a modern approach to communication that attracts viewers with vivid animated graphics and interactivity.
Messages can spread in seconds, no matter how detailed and from what source. In addition, it is a powerful and flexible tool for fast delivery of safety, weather and emergency notifications.
Digital signage meets a variety of communication needs. Some of them are:
1) To force: student organizations and events, registration benefits, charity projects
2) Report: new work rules, classes and study dates, search paths and catalogs, weather and news
3) To motivate: recognition and reward programs, stock prices and profit distribution schemes, internal competitions
4) Include: welcome messages, announcements of new rentals and birthdays, community and community events
5) To recognize: organization and individual achievements, safety benchmarks, sports team statistics
6) Warn: severe weather, fire and other emergencies, security threats
Several such options are available, so you need to analyze your unique requirements before choosing a suitable solution for digital signage. Here are attractive digital displays every day, all year round …