Online hotel reservations are rapidly gaining popularity as the Internet provides a convenient platform for vacationers and business travelers to find the perfect hotel that will become their haven during their overseas stay. As long as you’re armed with a computer connected to the Internet, anyone can access an extensive database of hotels that you can explore and compare before making an instant booking with minimal fuss and effort.
The information available on these sites is more than enough to assist in the decision making process. We will now examine how the Internet has revolutionized the hotel booking process in recent years.
The evolution of the hotel booking process over the years
Hotel booking procedures used to be in the hands of hotels and travel agencies, but quickly became readily available to online consumers after the advent of the Internet.
Previously, travelers had to go through hotels or travel agents to book a hotel by phone or write. Information on room rates, services and services available to the traveler was limited, with the exception of printed brochures or advertising newspapers, which could simply be overlooked. It also took some time to get a response from hotels and travel agencies, which allowed less space for the traveler to quickly decide on their booking or change it.
After the Internet age, a variety of information about hotels is becoming much more accessible, including ways to book hotels online through web portals that manage hotels or online travel agents. This allowed travelers to take full control of their hotel booking procedures, including changing their booking or making a last minute booking when a situation arises. In this situation, they can even take advantage of hotel discounts and offers and look for the best deals on multiple sites.
Lots of information on the websites of online travel agents
Today, information about hotels is easily available on the websites of many online travel agents through the exchange of such information between major hotel chains and online travel agents. This means that these websites can promote and sell the rooms of various hotel chains to Internet visitors, thus serving as a powerful advertising platform for these hotels. Such publicity is a win-win situation, as online travel agents receive commissions for each booking made on their sites. Even thousands of smaller online travel sites are involved in this as the information is passed on to them by major agents.
This actually creates a single large database of hotels, which can be touched by all online travel agents, providing the traveler with relevant information and prices, which means that he does not need to go directly to the hotel. The more hotels subscribe to these sites, the more information becomes extremely similar, so some online travel agents may negotiate with hotels to charge consumers specially reduced rates to encourage them to book through their site.
Controlled and targeted marketing by booking directly on hotel websites
Unlike the barrage of information about different hotels that is available on the websites of online travel agents, proprietary hotel booking sites with connected booking mechanisms allow for much more personalized and targeted marketing for their guests. With more information about the offerings, the inclusion of more images and the use of sophisticated web designs such as flash animations and videos, hotels would find it easier to differentiate themselves from the package through their own websites. In addition, guests will also be provided with a secure online payment system, especially if the hotel chain is reputable, as well as a waiver of additional booking fees that may be charged by intermediaries.
Choosing a reliable online hotel booking website
Because there are many sites on the Internet that offer online hotel booking services, it is not always easy to find one that is trustworthy and takes into account your needs and concerns. It is very important to find a website that you can trust, not only in terms of the reliability of hotel information and the provision of up-to-date room rates, but more importantly where you can rest easy when creating an online transaction through it. There may be direct hotel booking sites, but I would recommend an online portal that has these characteristics.